5 Ways to Use AI to Enhance Customer Experiences
Customer Experience

5 Ways to Use AI to Enhance Customer Experiences

Your success is no longer solely determined by product or price – a satisfying customer experience is a must. When it comes to customer experience (CX), artificial intelligence (AI) is your most effective weapon.

AI is being used by more and more companies to improve customer service and meet the needs of modern consumers.

What does AI in Customer Experience Mean?

AI customer experience is a wide view of how artificial intelligence can enhance customer experiences. AI CX automates all the small interactions that make up the user experience. It does so with technologies such as machine learning (ML), deep learning, and natural language understanding (NLU).

How AI CX Works

Using an AI-powered chatbot is one way AI enhances customer experience. You can use AI chatbots on messaging platforms such as WeChat and Facebook Messenger, via email, and on voice assistants such as Alexa and Google Assistant. 

The main advantages of AI customer support chatbots are reducing wait times, automating mundane tasks so agents have more time to address complex issues, and helping customer service reps work more efficiently. Customer loyalty increases and customer service costs are reduced. 

How AI Improves Customer Experience

With artificial intelligence, you can increase customer engagement, encourage brand loyalty, and enhance retention. Though it cannot replace human beings, it can increase efficiency and take low-hanging fruit off your customer service team’s plate-like answering frequently asked questions.

Besides integrating AI with machine learning, deep learning, and natural language understanding, AI can also be used to automate customer interactions by removing communication barriers.

Among the more familiar examples of AI are chatbots that can converse with customers and recommend products based on customer behavior data. AI has virtually limitless potential.

5 Ways to Use AI to Enhance Customer Experiences

1. Reduce employee burnout

The technology of AI never sleeps, never takes a break, and never gets sick. It can easily learn new skills and achieve high levels of productivity and performance.

This isn’t an argument for replacing employees, but rather illustrating how artificial intelligence can ensure your employees won’t feel overworked and burnt out. Put your team’s efforts into tasks that call for human touch and people skills. Let technology handle the rest.

2. Friendly and efficient service

The customer wants fast, efficient, and friendly service, and this cannot be ignored by businesses. Artificial intelligence chatbots meet this need efficiently and continuously. 

Also, chatbots tend to have fewer errors, making it easier for customers to get the information they need as they need it. Information can be provided based on customers’ needs and can be analyzed better over time. As customer support must be responsive, consistent, and focused, it can be a game-changer. 

3. Increases lead generation

Making the buying process pain-free is crucial when customers are ready to purchase – and AI-powered chatbots can help. This can be accomplished by using pre-programmed questions to validate leads before they are passed on to sales agents. 

As part of the sale, chatbots can also suggest products based on browsing history, and can even upsell after the sale.

4. Automating life assistance

We usually use Alexa to play music or dim the lights. However, more and more companies are using Alexa, Google Home, and another robot AI to make life easier for customers.

Customers can schedule transfers and bill payments by using Alexa and Google Home, for example. They can also order products using voice commands. 

5. Provides better product recommendations

To provide the best product recommendations, AI-led recommendations combine data with information. It is possible to increase sales by collecting information such as website search queries, purchase behavior, and more. Through these recommendations, the best product attributes can be identified.

Final Thoughts

Every step of the buyer’s journey can be improved through artificial intelligence. It offers endless ways to improve your company’s CX by helping you understand who your customers are, what they like and dislike, and how they shop.

AI seems to be here to stay, with brands investing so heavily in it. No matter who provides a bad customer experience, consumers won’t tolerate it. Offloading tasks to bots is only worthwhile if it improves customer experience. 

How Artificial Intelligence is Enhancing Customer Experiences
AI Customer Experiences

How Artificial Intelligence is Enhancing Customer Experiences

Artificial Intelligence (AI) can no longer be ignored in the digital age. Businesses need to understand how AI works. AI programs and services can transform virtually every aspect of a business.

Automated processes and artificial intelligence are deemed the most significant technological advances of the century. Modern companies are now using artificial intelligence and machine learning to transform interactions, relationships, revenue, and services. 

Approximately 51% of companies now use artificial intelligence to improve customer experiences and hyper-personalize them. A good customer experience can be achieved with the use of customer service applications.

What is Customer Experience?

Making a purchase, using a product, or receiving a pop-up message all start the customer life cycle. It can also include contacting customer support or using the product. In general, the better the customer experience with a brand, the more likely they are to continue using and recommending it. Net promoter score is essentially a measure of customer satisfaction. 

Customers who have positive experiences with a brand tend to buy from that brand again. As companies strive for positive customer experiences, they are increasingly relying on artificial intelligence.

As a result, marketing departments are no longer required to manually segment audiences, write campaigns, or respond to communications from customers personally. These activities can now be assisted by AI.

AI’s impact on customer experience

1. Customer understanding is facilitated by AI

Brands can gain a much more accurate understanding of their customers by combining automatic learning and AI to gather social, historical, and behavioral data.

AI software is continuously learning and improving as it analyses data and can anticipate customer behavior, unlike traditional data analytics programs. The result is more relevant content, more sales opportunities, and a better customer journey.

2. Increasing sales and customer satisfaction

The use of artificial intelligence is becoming increasingly prevalent as companies look to maximize sales and customer satisfaction. 

A customer may see ‘recommended’ products while shopping online, for instance. To increase conversion and sales, brands can utilize clustering algorithms to provide better recommendations.

The same goals are being sought by these AI systems: to maximize purchases, sales, and customer satisfaction. The store, however, should not recommend products the customer does not like, since the customer is likely to return or not buy them.

3. Making real-time decisions and predicting behavior

A real-time decision is one made with near-zero latency by using the most current data available, such as data from current interactions between a customer and a business. 

The decision-making process can be used to market to customers more effectively using real-time data. Customers who use ad blockers can be identified in real-time and offered alternative UI components that keep them engaged.

One aspect of personalized recommendations is presenting customers with more relevant content. AI and real-time decision-making can optimize the experience of brands by recognizing and understanding customer intent as they produce data, in real-time.

4. The age of the AI chatbot is here

Customer service (via chatbots) is the leading application of artificial intelligence deployed today, according to an MIT Technology Review of 1,004 business leaders. As many as 73% of respondents believe companies will use AI for sales and marketing by 2022, followed closely by other departments at 59%.

Final Thoughts

The use of AI in customer service provides easy, efficient solutions. By harnessing big data and customer information, AI can help deliver a great customer experience. 

Customers will be effectively served if a customer service center is AI-based. Competitiveness can be improved with AI solutions. To gain the trust of your customers and increase loyalty, contact us at Byonic.AI.